What is this? It's just another one of their weird and kooky virals. It's the darker side of diesel and I must admit, I'm intrigued. And It's the catchiest song i've heard in an advert for a while. What a weird video though. Diesel seem to be on a roll with their advertising, you know you've made it as a brand when you can do whatever the hell you want without overtly mentioning your brand.
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